Darlington Raceway has found a title sponsor for the Southern 500. Bojangles will sponsor the Saturday night May Sprint Cup race for the next five years. Showtime was the sponsor of the Southern 500 for the past two years.
NASCAR.Com: Darlington, Bojangles ink five year deal
Here is the AP Story:
COLUMBIA, S.C. — Get ready for the Bojangles' Southern 500 at Darlington Raceway.
Officials for the NASCAR track and the fast-food restaurant chain announced the five-year deal Thursday at the NASCAR Hall of Fame in Charlotte, N.C.
The agreement means Bojangles will be offered at concession stands at the Darlington Raceway. Bojangles' menu is also available at four other tracks owned by International Speedway Corp. — Daytona International Speedway, Talladega Motor Speedway, Martinsville Raceway and Richmond International Raceway.
Darlington president Chris Browning says the agreement brings together two longtime Southern brands. The race had been sponsored by Showtime the past two years.
The Bojangles' Southern 500 takes place Saturday, May 12. The Nationwide Series will race at Darlington on Friday, May 11.
