The "First in the South" Primary is ten days away and all eyes are turning to South Carolina.
On the outside of Harry's Pancake House in Myrtle Beach, you can see the excitement leading up to the primary with flags and banners that sprinkle the building's exterior, and on the inside, you can hear it.
"I don't think he's electable," said Myrtle Beach resident Ken Tallmadge of Newt Gingrich.
Gingrich happens to be the favorite of Tallmadge's breakfast buddy and fellow Republican Walt Toomey.
"Walt seems to think Newt Gingrinch is going to be the man," said Tallmadge. "I said Romney's going to be the man."
"He's the only one got enough smarts to be president," replied Toomey.
Mitt Romney is pulling ahead as the front runner in the latest polls after he became the first Republican to win both the Iowa Caucuses and the New Hampshire Primary in a competitive race, since Iowa took the leadoff role in 1976, but South Carolina's Primary is still up for grabs, said Horry County GOP Chair Johnnie Bellamy.
"This race is still wide open," said Bellamy. "There may be a surge from one candidate. We just don't know."
South Carolina will be the first majority conservative state to hold an election so far, and Bellamy believes it's a must win.
"Anyone who is running for the Republican primary has not won the presidency unless they've won that Republican primary, that's been since 1980," said Bellamy. "It is really up to the ability for South Carolina to really have a significant impact."
There's also the impact the primary will have on South Carolinians as candidates are expected to spend millions of dollars in commercial ads until the "First in the South" Primary on January 21st.
But the men and women at Harry's agree - why listen to political talk on TV when you get it there for free.