By now you're probably familiar with the slogan "Sober or Slammer" which is part of the Highway Patrol's effort to keep drunk drivers off the road.
Officials unveiled a new commercial Thursday with the hopes of ending the state's number highway killer.
Since 2006 the number of DUI arrests by the Highway Patrol is up by 72 percent.
This year alone 14,840 people in the state were arrested for DUI.
"On any given night in Horry County, Georgetown County there's numerous people that are driving impaired and every one of those vehicles are a weapon," said Jimmy Richardson, Deputy Solicitor of the 15th Judicial Circuit.
A car isn't typically referred to as a weapon but when someone who's been drinking gets on the road the consequences can be deadly.
"You don't want to be ranked number two for the most alcohol related crashes of DUI's, we want to lower so this is the only way we want people to get home," added Captain Jo Nell with the Highway Patrol.
Along with stepped up enforcement and a hot line, the Highway Patrol's follow up sober or slammer commercial shows the viewer a broader perspective of DUI arrests.
"A lot of things go on behind the scenes you know how the family is going to be affected your job, your wife, your kids, it's a big picture," said Nell.
In some parts of our area the arresting officer also serves as prosecutor in DUI cases.
But that's changing with the help of federal grant money.
The solicitors office now has the funds to designate a lawyer to only handle those types of cases - which are very technical.
"It's almost like a death penalty type thing. The legislation on DUI is just so complicated."
You may think most DUI arrests occur late in the evening and overnight but officers say many of their arrests happen around eight in the morning when people are on their way to work.
If you see someone you suspect may be impaired you can call *HP (47) from your cell phone and report them.
Not only is driving drunk illegal and deadly it's also costly.
If you're convicted can pay as much as $11,000 in attorney fees, fines, and insurance increases.
