While many people are focusing on their Thanksgiving feast, those in the retail business are focusing on prepping for Black Friday. The National Retail Federation predicts a 2.3 percent spending increase this year.
As shoppers are making their lists and checking them twice, retailers like Target are checking their lists too, for when they open at 4 am Friday morning.
Target Store Manager Brandon Lollis said the most important thing is to help customers get what they need, quickly and safely.
"We go into the parking lot a lot of times and pass out flyers and maps to show where the product is located on the floor," Lollis said.
Not all shoppers are buying into the hype. Several shoppers NewsChannel15 talked with aren't even going out Friday morning at all.
"You don't get that big of a deal, and I want to avoid the crowds."Lyda Greene said.
"It's a lot there, a lot of people. People fighting over gifts... It's just not worth it," Renee Guilbault said.
"My wife's excited, and I know there's a lot of sales going on," Bill Nixon said. "I guess it's the holiday, so it's worth it, but I don't know for me."
Also new this year, many retailers are getting agressive to get online shoppers. Stores are giving advance warning of hot deals, but shoppers will have to provide an e-mail address.
