It's dubbed as "the greatest hunting sale and show" -- it's the annual Fall Hunting Classic and more than 100,000 people are expected to attend over the 17 days of the event.
It's going on at the Bass Pro Shop at the Myrtle Beach Mall on Kings Highway -- formerly the Colonial Mall.
The event features hunting celebrities, professionals, who'll be there giving tips and strategies
There will also be workshops, seminars and you can check out the latest products and it's all free.
The 2009 Fall Hunting Classic will run through August 23rd.