Second bidder plans changes for Hard Rock Park Watch Video Read Comments
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By Joel Allen
Thursday, February 12, 2009 at 5:35 p.m.

Read more: Local, Hard Rock Park, Bankrupt, Mark Lazarus

 

A second investor group is looking to make some changes at the bankrupt Hard Rock Park, if their bid to buy it is successful.

This week, a company called FPI MB Entertainment put up a $25 million bid to buy the park.

Another group led by local water park owner Mark Lazarus plans to submit its own bid by next Tuesday.

Lazarus said they would make it more of a family fun park with a music theme, though without the Hard Rock name and they would change the pricing structure.

"We could open the gates up. You pay for your rides, you pay to go into a show, if you want an arm band to ride everything all afternoon, you can do that also," said Lazarus, who owns Wild Water & Wheels in Surfside Beach.

Lazarus said they would add some thrill rides, though not necessarily roller coasters.

He said they could start a marketing campaign quickly and get the park up and running by June.

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4 Comments on this Story
Comments are the sole responsibility of the person posting them; they are not reflective of the views or opinions of Barrington Broadcasting, WPDE, its directors or employees. If you believe a comment violates the Barrington Terms of Use, please report it here.

No admission fee?

Posted by Park Fan, Middle America - Friday, February 13, 2009 at 9:08 a.m.

Eliminating a fee to enter the park would likely bring in more people, including people that won't spend a dime but would be glad to hang out and cause trouble.

Have you noticed that ALL major amusement parks charge admission? There is a reason for that.

Pay to see the shows in the park? Do you really thing someone will pay to see anything but a concert? What other park charges for shows?

MYRTLE BEACH NEEDS TO SUPPORT HARD ROCK PARK!!!

Posted by Kyle Aucoin, Sumter, South Carolina - Thursday, February 12, 2009 at 11:58 p.m.

I'm currently invovled in the Theme Park industry, and I feel that tis buyout will be a good thing! More jobs, more money for local businesses, and more money for the city through taxes. And yes they have the experience needed to turn around a major park like HRP w/o the Hard Rock Brand! There are currently over 600+ Theme Park senior managers out the job, so there is the talented needed to help them be profitable, and successful!

Hard Rock Park

Posted by Bonnie Knight, Cheraw S.C. - Thursday, February 12, 2009 at 7:24 p.m.

I hope that someone does purchase the park. A lot of feed back is negative but my family and I enjoyed it and we also purchased annual passes during the "soft park" opening in march. We did pay full price but felt it was worth it. The concerts was a big plus to us. We just hope the new owners will at least honor those passes or give us a discount cause these days the cash is tight. Which ever way it goes, we do need some other things for our teens to do there. Please give support.

How will they fix Hard Rock?

Posted by Ariel Williams, Orlando - Thursday, February 12, 2009 at 6:53 p.m.

Neither of the parties described in this article have the experience in turning around a business in this industry, especially a theme park of this quality and style. This isn't a go kart track or a family entertainment center. This isn't Carrowinds. Do these parties have the $20 million that they will need after the deal closes to get the park open?

Without the Hard Rock brand and the other licenses, all the artwork and signage will have to change. How many people in MB are experienced theme park managers? Do either of these groups have the real experience needed to fix this park?

My bet is that it will be broke again by the end of the summer.

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