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Retail returns and exchanges: the reason after the season
Posted: 12.26.2011 at 4:29 PM
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Retail return rise the day after Christmas.  / Courtesy: Aaron Varnum
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It's the day after Christmas and many holiday presents are heading back to the stores.

Monday's business at the Shoe Show in Conway hasn't missed a step.

"Pretty much all morning, it's been steady," said sales associate Jocelyn Escobedo.

While she's busy moving merchandise off the shelves, she's also busy putting some back.

"We're really busy with exchanges and returns. If we don't have the sizes, some people would rather exchange it for something else, but if they don't like it they'd rather return it."

Shoppers mark off Black Friday and Super Saturday as the busiest days to shop during the holiday season, but the third busiest is the Monday that follows Christmas, known as Mega Monday.

Retailers bank on shoppers using their gift cards or correcting the mistakes Santa made to find something better in return.

ABC News reports an estimated $46 billion in gifts will be taken back to stores, an increase of four percent from last year.

Wild West Western Wear manager Austin Worley says this year's Christmas sales were his store's best ever.

But he says about one out of every five shoppers on Mega Monday will more than likely be exchanging or returning their gifts.

"I would say most like the idea of western clothing or western boots, but they didn't get the quite get the right fit or right style," he said.

While those exchanges are sure to clog the checkout lines this busy shopping day, retailers like Worley don't mind because customers often spend more money the more they visit.

"A lot of times the returns are great because they will come in to exchange a pair of boots or shirt or whatever and end up finding other things they like. It ends up turning into a bigger sale anyway."

Some retailers make returns simple, but some stores give deadlines when when returning electronics.

Target and Toys-R-Us give customers 45 days, but at Walmart it's just 15 days. At BestBuy, you must exchange or return electronics by January 24th.

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