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Press release

From: Dunkin' Donuts
Date: Monday, June 20, 2011
Where: Florence, S.C.


Excitement Brewing in Florence with Opening of New Dunkin’ Donuts

Dunkin’ Donuts Grand Opening Celebration Scheduled for Friday, June 24

Dunkin’ Donuts, America’s favorite all day, everyday stop for coffee and baked goods is opening in Florence. Southern Florence Donuts, an established owner of Dunkin’ Donuts franchises throughout the region, today announced that it will open it newest Dunkin’ Donuts restaurant at 2123 West Evans Street.Located adjacent to the Florence Mall, the freestanding, new building features a drive-thru, outdoor seating, soft seating inside and free Wi-Fi.
To commemorate the grand opening, the restaurant will offer free travel mugs with .99-cent refills of America’s Favorite Coffee all month long.On Friday, June 24, local residents are invited to celebrate the restaurant’s Grand Opening Celebration, which will feature on-site remote broadcasts by WEGX radio morning personalities and Florence Motor Speedway’s local drivers, Adam and Holly Jackson, showing off their late model cars. The new Florence location will be open from 5 a.m. to 10 p.m. seven days a week and is complemented by a delicious menu created by Dunkin’ Brand’s culinary team that includes Dunkin’ Donuts’ high-quality, great-tasting menu items that can be enjoyed all day. The menu features old favorites such as donuts, bagels, and a wide variety of hot and iced coffee, lattes and cappuccino to new menu products such as the Southern-style Sweet Tea, the new Big N’ Toasty Breakfast Sandwich, and Tuna Sandwiches.“We are excited to offer Florence residents the great coffee, donuts and breakfast sandwiches that have made Dunkin’ Donuts so popular throughout the country,” stated George Ross, CEO of Southern Florence Donuts. “We anticipate that the added features of outdoor seating and free Wi-Fi will provide patrons with an enhanced experience. We look forward to being an active member of the Florence community.”SCCD acquired its first Dunkin’ Donuts restaurants in 2007. Since that time, the company has continued its strategic growth, demonstrating a commitment to being an integral part of the communities in which it operates, and now owns, 14 Dunkin’ Donuts locations.The new Florence will employ approximately 40 crewmembers and has 24 indoor seats. The new restaurant features a modern look that provides a fresh, friendly, vibrant, and engaging environment for guests. Complete with a warm interior color palette, the restaurant also offers comfortable guest seating and atmospheric lighting. Additionally, the restaurant has a drive-thru for faster service.As for the menu, the new Dunkin’ Donuts restaurant will offer high-quality, great-tasting menu items that can be enjoyed all day, including signature favorites such as a wide-variety of hot and iced coffee and baked goods to new products such as Dunkin’ Donuts new Frozen Hot Chocolate, Tuna Salad and Tuna Melts, presented on a digital menu board designed to inform and entertain guests with visually-compelling messaging and content. This is the first Dunkin’ Donuts to open in Florence, S.C. Since the 1950s, Dunkin' Donuts has been a daily ritual for millions of people who come to the restaurants for delicious food and beverages, friendly service at a great value. Dunkin' Donuts is the leading baked goods and coffee chain in the world, selling 1.5 billion cups of hot and iced coffee and more than one billion donuts and MUNCHKINS® donut hole treats every year. Today, there are more than 6,700 Dunkin’ Donuts restaurants in 36 United States, plus the District of Columbia, and more than 2,900 international restaurants in 30 countries.To learn more about Dunkin’ Donuts visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter @DDCoastalSC.###About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for five years running. The company has more than 9,700 restaurants in 31 countries worldwide. In 2010, Dunkin' Donuts' global system-wide sales totaled $6 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.



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